What do many people want these days? It comes as no surprise to me that the answer is: 1) Affordable products—it doesn't matter if they aren't (particularly) durable. 2) Products that can be selected and ordered from home. 3) Products that can be paid for electronically. 4) Products that are "ready stock," allowing buyers to use them immediately.
This reflects the public's desire: everything must be fast, easy, and affordable. Consequently, sellers must be prepared to operate "24 hours a day, 7 days a week." Practitioners in Green Industry & Management like myself watch TikTok content (and other social media) not because I "have nothing else to do," but because I need to analyze public preferences—which are very often expressed through social media content.
From that social media content, I also learned that many people appreciate "lush green nature," the "quiet atmosphere of the countryside," the "babbling of river water," "beaches and blue seas," and much more. These represent a "supplementary desire" for many: to be close to a preserved natural environment and far from the stress-inducing atmosphere of the city.
In conclusion: 1) Learning today is not limited to printed books but also extends to social media content. 2) When developing new products (whether goods or services), social media content—which reflects public desires—serves as a valuable source of data for both creating and selling these products.
Wednesday, July 8, 2026, at 13:58 WIB
Dr. Constantinus, S.Pi, S.H., S.Psi, M.M., M.M., M.Psi, Adv., Psi. (Green Industry & Management)
